---
title: "Meta Ads KB — Master Index"
type: index
updated: 2026-06-11
marketing_api_version: "v25.0"
---

# Meta Ads KB — Master Index

Master catalog of all wiki pages. Every page in the wiki must have an entry here.

**Freshness:** all sources fetched 2026-06-11; official semantics verified against Marketing API v25.0
**KB pages:** 24 (12 concepts + 4 entities + 2 summaries + 4 syntheses + 2 system)

## Concepts (12)

### Structure & delivery
- [[concepts/campaign-structure]] — campaign/ad set/ad, the 6 ODAX objectives, buying types
- [[concepts/budgets-bidding]] — the auction, bid strategies, CBO/ABO, pacing
- [[concepts/audiences]] — core/custom/website/lookalike/dynamic audiences, targeting specs
- [[concepts/advantage-targeting]] — Advantage+ audience and targeting expansion semantics
- [[concepts/special-ad-categories]] — housing/employment/credit/SIEP restrictions

### Measurement
- [[concepts/meta-pixel]] — base code, the 17 standard events, conversion tracking
- [[concepts/conversions-api]] — CAPI, server events, dedup, offline events
- [[concepts/attribution-reporting]] — attribution windows, insights/breakdowns, the learning phase

### Creative, automation & policy
- [[concepts/creative-formats]] — creative objects, asset feed spec, Advantage+ creative, gen-AI features
- [[concepts/advantage-plus-campaigns]] — ASC and the Advantage+ campaign experience
- [[concepts/ad-policies]] — the Advertising Standards: review, enforcement, prohibited/restricted categories
- [[concepts/account-issues]] — rejected ads, disabled accounts, appeals (highest-demand page)

## Entities (4)

- [[entities/instagram-ads]] — Instagram formats, placements, carousel specifics
- [[entities/placements-catalog]] — CATALOG: the full placement space with constraints
- [[entities/policy-catalog]] — CATALOG: the complete ad-standards policy tree (~45 policies)
- [[entities/marketing-api]] — the Marketing API as an entity: object model, limits, who needs it

## Summaries (2)

- [[summaries/community-field-notes]] — attributed practitioner findings (CBO/ABO data, learning-phase math, 2026 attribution shifts)
- [[summaries/odax-migration]] — the official objective-consolidation migration, old → new mapping

## Syntheses (4)

- [[syntheses/objective-picker]] — 6 objectives compared → pick by business goal, incl. when ASC replaces manual sales
- [[syntheses/budget-bid-recipes]] — CBO/ABO + bid-strategy ladder + learning-phase-aware sizing
- [[syntheses/pixel-capi-setup]] — the ordered measurement recipe with dedup, verbatim parameters
- [[syntheses/rejection-account-triage]] — rejected vs restricted vs disabled: causes, appeal routes, what NOT to do

## Gaps / TODO

- **Business Help Center is bot-walled** — Ads Manager UI walkthroughs, Account Quality appeal flow, official per-placement ad specs, billing disputes are covered community-only or declared out of scope; revisit if a fetchable official source appears.
- Madgicx rejection article captured without body — excluded from citations.
- 2026 attribution changes (view-through removal) rest on single community sources — corroborate next pass.
- Meta ships continuous unversioned changes — re-fetch and re-verify each maintenance pass; bump `marketing_api_version` when the API rolls.

## Statistics

- **Total pages**: 24
- **Concepts**: 12
- **Entities**: 4
- **Summaries**: 2
- **Syntheses**: 4