{"slug":"google-ads","title":"Google Ads","description":"Wiki for Google Ads: campaign types, keywords, bidding, conversion tracking, policies, disapprovals and suspensions, optimization.","tags":["google-ads","ppc","advertising"],"category":"marketing","scope":{"covers":"Google Ads for practitioners: campaign-type and bid-strategy selection with official data thresholds, keywords/audiences, the auction and Quality Score, conversion measurement setup (Google tag, GA4 import, enhanced conversions, consent mode), the full advertising-policy space, and disapproval/suspension troubleshooting with appeal limits. Official Google Help text is high confidence; attributed practitioner sources are medium.","notCovered":"Google Ads API/scripts development, Editor/bulk tooling, Merchant Center feed specs, pricing benchmarks, country-specific legal advice, and anything time-sensitive — no product version exists; freshness is the source fetch date below. Use the live product and web search for current data.","currentAs":"2026-06-11"},"lastUpdated":"2026-06-11","documentCount":27,"raw_base":"/raw/google-ads/","html_base":"/wiki/google-ads/","documents":[{"path":"README.md","title":"LLM Wiki","type":null,"updated":null},{"path":"wiki/index.md","title":"Google Ads KB — Master Index","type":"index","updated":"2026-06-11"},{"path":"wiki/concepts/account-setup.md","title":"Account Setup, Access & Payments","type":"concept","updated":"2026-06-11"},{"path":"wiki/concepts/account-suspensions.md","title":"Account Suspensions","type":"concept","updated":"2026-06-11"},{"path":"wiki/concepts/ad-auction.md","title":"The Ad Auction, Ad Rank & Quality Score","type":"concept","updated":"2026-06-11"},{"path":"wiki/concepts/ads-assets.md","title":"Responsive Search Ads, Ad Strength & Assets","type":"concept","updated":"2026-06-11"},{"path":"wiki/concepts/attribution-privacy.md","title":"Attribution & Privacy-Safe Measurement","type":"concept","updated":"2026-06-11"},{"path":"wiki/concepts/audiences-targeting.md","title":"Audiences, Location Targeting & Ad Scheduling","type":"concept","updated":"2026-06-11"},{"path":"wiki/concepts/bidding.md","title":"Bidding & Budgets","type":"concept","updated":"2026-06-11"},{"path":"wiki/concepts/conversion-tracking.md","title":"Conversion Tracking","type":"concept","updated":"2026-06-11"},{"path":"wiki/concepts/keywords-matching.md","title":"Keywords & Match Types","type":"concept","updated":"2026-06-11"},{"path":"wiki/concepts/optimization.md","title":"Optimization","type":"concept","updated":"2026-06-11"},{"path":"wiki/concepts/policies-enforcement.md","title":"Policies & Enforcement","type":"concept","updated":"2026-06-11"},{"path":"wiki/entities/app-campaigns.md","title":"App Campaigns","type":"entity","updated":"2026-06-11"},{"path":"wiki/entities/demand-gen-campaigns.md","title":"Demand Gen Campaigns","type":"entity","updated":"2026-06-11"},{"path":"wiki/entities/display-campaigns.md","title":"Display Campaigns","type":"entity","updated":"2026-06-11"},{"path":"wiki/entities/performance-max.md","title":"Performance Max","type":"entity","updated":"2026-06-11"},{"path":"wiki/entities/search-campaigns.md","title":"Search Campaigns","type":"entity","updated":"2026-06-11"},{"path":"wiki/entities/shopping-campaigns.md","title":"Shopping Campaigns","type":"entity","updated":"2026-06-11"},{"path":"wiki/entities/video-campaigns.md","title":"Video Campaigns","type":"entity","updated":"2026-06-11"},{"path":"wiki/log.md","title":"Activity Log","type":"log","updated":null},{"path":"wiki/summaries/community-field-notes.md","title":"Community Field Notes: What Practitioners Say That Official Docs Don't","type":"summary","updated":"2026-06-11"},{"path":"wiki/summaries/policy-center-map.md","title":"Policy Center Map: The Four Google Ads Policy Families","type":"summary","updated":"2026-06-11"},{"path":"wiki/syntheses/bid-strategy-picker.md","title":"Bid Strategy Picker: The Full Decision Tree with Volume Thresholds","type":"synthesis","updated":"2026-06-11"},{"path":"wiki/syntheses/campaign-type-picker.md","title":"Campaign Type Picker: All 7 Google Ads Campaign Types Compared","type":"synthesis","updated":"2026-06-11"},{"path":"wiki/syntheses/disapproval-suspension-triage.md","title":"Disapproval & Suspension Triage: Symptom → Severity → Action","type":"synthesis","updated":"2026-06-11"},{"path":"wiki/syntheses/measurement-setup-recipe.md","title":"Measurement Setup Recipe: Tagging, Conversions, Enhanced Conversions, Consent, Attribution","type":"synthesis","updated":"2026-06-11"}]}