# Google Ads

> Wiki for Google Ads: campaign types, keywords, bidding, conversion tracking, policies, disapprovals and suspensions, optimization.
> Covers: Google Ads for practitioners: campaign-type and bid-strategy selection with official data thresholds, keywords/audiences, the auction and Quality Score, conversion measurement setup (Google tag, GA4 import, enhanced conversions, consent mode), the full advertising-policy space, and disapproval/suspension troubleshooting with appeal limits. Official Google Help text is high confidence; attributed practitioner sources are medium.
> Not covered: Google Ads API/scripts development, Editor/bulk tooling, Merchant Center feed specs, pricing benchmarks, country-specific legal advice, and anything time-sensitive — no product version exists; freshness is the source fetch date below. Use the live product and web search for current data.
> Current as of: 2026-06-11

- [LLM Wiki](/raw/google-ads/README.md)
- [Google Ads KB — Master Index](/raw/google-ads/wiki/index.md)
- [Account Setup, Access & Payments](/raw/google-ads/wiki/concepts/account-setup.md)
- [Account Suspensions](/raw/google-ads/wiki/concepts/account-suspensions.md)
- [The Ad Auction, Ad Rank & Quality Score](/raw/google-ads/wiki/concepts/ad-auction.md)
- [Responsive Search Ads, Ad Strength & Assets](/raw/google-ads/wiki/concepts/ads-assets.md)
- [Attribution & Privacy-Safe Measurement](/raw/google-ads/wiki/concepts/attribution-privacy.md)
- [Audiences, Location Targeting & Ad Scheduling](/raw/google-ads/wiki/concepts/audiences-targeting.md)
- [Bidding & Budgets](/raw/google-ads/wiki/concepts/bidding.md)
- [Conversion Tracking](/raw/google-ads/wiki/concepts/conversion-tracking.md)
- [Keywords & Match Types](/raw/google-ads/wiki/concepts/keywords-matching.md)
- [Optimization](/raw/google-ads/wiki/concepts/optimization.md)
- [Policies & Enforcement](/raw/google-ads/wiki/concepts/policies-enforcement.md)
- [App Campaigns](/raw/google-ads/wiki/entities/app-campaigns.md)
- [Demand Gen Campaigns](/raw/google-ads/wiki/entities/demand-gen-campaigns.md)
- [Display Campaigns](/raw/google-ads/wiki/entities/display-campaigns.md)
- [Performance Max](/raw/google-ads/wiki/entities/performance-max.md)
- [Search Campaigns](/raw/google-ads/wiki/entities/search-campaigns.md)
- [Shopping Campaigns](/raw/google-ads/wiki/entities/shopping-campaigns.md)
- [Video Campaigns](/raw/google-ads/wiki/entities/video-campaigns.md)
- [Activity Log](/raw/google-ads/wiki/log.md)
- [Community Field Notes: What Practitioners Say That Official Docs Don't](/raw/google-ads/wiki/summaries/community-field-notes.md)
- [Policy Center Map: The Four Google Ads Policy Families](/raw/google-ads/wiki/summaries/policy-center-map.md)
- [Bid Strategy Picker: The Full Decision Tree with Volume Thresholds](/raw/google-ads/wiki/syntheses/bid-strategy-picker.md)
- [Campaign Type Picker: All 7 Google Ads Campaign Types Compared](/raw/google-ads/wiki/syntheses/campaign-type-picker.md)
- [Disapproval & Suspension Triage: Symptom → Severity → Action](/raw/google-ads/wiki/syntheses/disapproval-suspension-triage.md)
- [Measurement Setup Recipe: Tagging, Conversions, Enhanced Conversions, Consent, Attribution](/raw/google-ads/wiki/syntheses/measurement-setup-recipe.md)