{"slug":"lead-generation","title":"Lead Generation","description":"Lead generation for marketing & sales: the funnel, ICP & personas, capture, scoring, qualification, outbound, deliverability, compliance, and the sales handoff.","tags":["lead-generation","marketing","sales","funnel","demand-gen"],"category":"marketing","scope":{"covers":"Lead generation for marketing & sales: the funnel, ICP & personas, inbound channel selection, landing pages & message match, lead-capture forms, lead magnets & offers, lead scoring, qualification, outbound prospecting, email deliverability, direct-marketing compliance, campaign tracking & attribution, experimentation/optimization, and the lifecycle & sales handoff. Snapshot 2026-07-16.","notCovered":"Paid-ads platform mechanics (see the google-ads / meta-ads wikis); CRM/marketing-automation product setup; post-sale customer success & retention; and legal advice (compliance is described, not adjudicated).","currentAs":"2026-07-16 (source snapshot 2026-07-16)"},"lastUpdated":"2026-07-16","documentCount":21,"raw_base":"/raw/lead-generation/","html_base":"/wiki/lead-generation/","xl":null,"documents":[{"path":"README.md","title":"LLM Wiki","type":null,"updated":null,"gated":false},{"path":"wiki/index.md","title":"Lead Generation Wiki","type":"index","updated":"2026-07-16","gated":false},{"path":"wiki/concepts/campaign-tracking-and-attribution.md","title":"Campaign Tracking and Attribution","type":"concept","updated":"2026-07-16","gated":false},{"path":"wiki/concepts/direct-marketing-compliance.md","title":"Direct Marketing Compliance","type":"concept","updated":"2026-07-16","gated":false},{"path":"wiki/concepts/email-deliverability.md","title":"Email Deliverability","type":"concept","updated":"2026-07-16","gated":false},{"path":"wiki/concepts/experimentation-and-optimization.md","title":"Experimentation and Optimization","type":"concept","updated":"2026-07-16","gated":false},{"path":"wiki/concepts/ideal-customer-profile-and-personas.md","title":"Ideal Customer Profile and Buyer Personas","type":"concept","updated":"2026-07-16","gated":false},{"path":"wiki/concepts/inbound-channel-selection.md","title":"Inbound Channel Selection","type":"concept","updated":"2026-07-16","gated":false},{"path":"wiki/concepts/landing-pages-and-message-match.md","title":"Landing Pages and Message Match","type":"concept","updated":"2026-07-16","gated":false},{"path":"wiki/concepts/lead-capture-forms.md","title":"Lead Capture Forms","type":"concept","updated":"2026-07-16","gated":false},{"path":"wiki/concepts/lead-generation-funnel.md","title":"Lead Generation Funnel","type":"concept","updated":"2026-07-16","gated":false},{"path":"wiki/concepts/lead-magnets-and-offers.md","title":"Lead Magnets and Offers","type":"concept","updated":"2026-07-16","gated":false},{"path":"wiki/concepts/lead-qualification.md","title":"Lead Qualification","type":"concept","updated":"2026-07-16","gated":false},{"path":"wiki/concepts/lead-scoring.md","title":"Lead Scoring","type":"concept","updated":"2026-07-16","gated":false},{"path":"wiki/concepts/lifecycle-and-sales-handoff.md","title":"Lifecycle and Sales Handoff","type":"concept","updated":"2026-07-16","gated":false},{"path":"wiki/concepts/outbound-prospecting.md","title":"Outbound Prospecting","type":"concept","updated":"2026-07-16","gated":false},{"path":"wiki/entities/linkedin-lead-gen-forms.md","title":"LinkedIn Lead Gen Forms","type":"entity","updated":"2026-07-16","gated":false},{"path":"wiki/log.md","title":"Lead Generation Wiki Log","type":"log","updated":"2026-07-16","gated":false},{"path":"wiki/summaries/source-and-trust-map.md","title":"Source and Trust Map","type":"summary","updated":"2026-07-16","gated":false},{"path":"wiki/syntheses/inbound-vs-outbound.md","title":"Inbound vs Outbound Lead Generation","type":"synthesis","updated":"2026-07-16","gated":false},{"path":"wiki/syntheses/lead-generation-operating-system.md","title":"Lead Generation Operating System","type":"synthesis","updated":"2026-07-16","gated":false}]}