# Lead Generation

> Lead generation for marketing & sales: the funnel, ICP & personas, capture, scoring, qualification, outbound, deliverability, compliance, and the sales handoff.
> Covers: Lead generation for marketing & sales: the funnel, ICP & personas, inbound channel selection, landing pages & message match, lead-capture forms, lead magnets & offers, lead scoring, qualification, outbound prospecting, email deliverability, direct-marketing compliance, campaign tracking & attribution, experimentation/optimization, and the lifecycle & sales handoff. Snapshot 2026-07-16.
> Not covered: Paid-ads platform mechanics (see the google-ads / meta-ads wikis); CRM/marketing-automation product setup; post-sale customer success & retention; and legal advice (compliance is described, not adjudicated).
> Current as of: 2026-07-16 (source snapshot 2026-07-16)

- [LLM Wiki](/raw/lead-generation/README.md)
- [Lead Generation Wiki](/raw/lead-generation/wiki/index.md)
- [Campaign Tracking and Attribution](/raw/lead-generation/wiki/concepts/campaign-tracking-and-attribution.md)
- [Direct Marketing Compliance](/raw/lead-generation/wiki/concepts/direct-marketing-compliance.md)
- [Email Deliverability](/raw/lead-generation/wiki/concepts/email-deliverability.md)
- [Experimentation and Optimization](/raw/lead-generation/wiki/concepts/experimentation-and-optimization.md)
- [Ideal Customer Profile and Buyer Personas](/raw/lead-generation/wiki/concepts/ideal-customer-profile-and-personas.md)
- [Inbound Channel Selection](/raw/lead-generation/wiki/concepts/inbound-channel-selection.md)
- [Landing Pages and Message Match](/raw/lead-generation/wiki/concepts/landing-pages-and-message-match.md)
- [Lead Capture Forms](/raw/lead-generation/wiki/concepts/lead-capture-forms.md)
- [Lead Generation Funnel](/raw/lead-generation/wiki/concepts/lead-generation-funnel.md)
- [Lead Magnets and Offers](/raw/lead-generation/wiki/concepts/lead-magnets-and-offers.md)
- [Lead Qualification](/raw/lead-generation/wiki/concepts/lead-qualification.md)
- [Lead Scoring](/raw/lead-generation/wiki/concepts/lead-scoring.md)
- [Lifecycle and Sales Handoff](/raw/lead-generation/wiki/concepts/lifecycle-and-sales-handoff.md)
- [Outbound Prospecting](/raw/lead-generation/wiki/concepts/outbound-prospecting.md)
- [LinkedIn Lead Gen Forms](/raw/lead-generation/wiki/entities/linkedin-lead-gen-forms.md)
- [Lead Generation Wiki Log](/raw/lead-generation/wiki/log.md)
- [Source and Trust Map](/raw/lead-generation/wiki/summaries/source-and-trust-map.md)
- [Inbound vs Outbound Lead Generation](/raw/lead-generation/wiki/syntheses/inbound-vs-outbound.md)
- [Lead Generation Operating System](/raw/lead-generation/wiki/syntheses/lead-generation-operating-system.md)