{"slug":"meta-ads","title":"Meta Ads","description":"Wiki for Meta (Facebook/Instagram) Ads: objectives, budgets/bidding, audiences, Pixel + Conversions API, creative, policies, rejected ads and disabled accounts.","tags":["meta-ads","facebook-ads","advertising"],"category":"marketing","scope":{"covers":"Meta (Facebook/Instagram) advertising for practitioners: the six ODAX objectives, campaign structure, budgets/bidding/pacing/learning phase, audiences and Advantage+ automation, Pixel + Conversions API measurement with deduplication, attribution, creative formats and placements, ad policies, and rejection/disabled-account triage. Official Marketing API and transparency.meta.com semantics are high confidence; attributed practitioner sources are medium.","notCovered":"Business Help Center content (bot-walled — Ads Manager UI help and the Account Quality appeal flow are covered secondhand only), billing operations, organic/Page management, and anything time-sensitive — Meta ships continuous unversioned changes; freshness is the source fetch date below.","currentAs":"2026-06-11 (v25.0)"},"lastUpdated":"2026-06-11","documentCount":25,"raw_base":"/raw/meta-ads/","html_base":"/wiki/meta-ads/","documents":[{"path":"README.md","title":"LLM Wiki","type":null,"updated":null},{"path":"wiki/index.md","title":"Meta Ads KB — Master Index","type":"index","updated":"2026-06-11"},{"path":"wiki/concepts/account-issues.md","title":"Account Issues: Rejected Ads & Restricted Accounts","type":"concept","updated":"2026-06-11"},{"path":"wiki/concepts/ad-policies.md","title":"Ad Policies (Advertising Standards)","type":"concept","updated":"2026-06-11"},{"path":"wiki/concepts/advantage-plus-campaigns.md","title":"Advantage+ Campaigns","type":"concept","updated":"2026-06-11"},{"path":"wiki/concepts/advantage-targeting.md","title":"Advantage Targeting (Audience Expansion)","type":"concept","updated":"2026-06-11"},{"path":"wiki/concepts/attribution-reporting.md","title":"Attribution & Reporting","type":"concept","updated":"2026-06-11"},{"path":"wiki/concepts/audiences.md","title":"Audiences & Targeting","type":"concept","updated":"2026-06-11"},{"path":"wiki/concepts/budgets-bidding.md","title":"Budgets, Bidding & Pacing","type":"concept","updated":"2026-06-11"},{"path":"wiki/concepts/campaign-structure.md","title":"Campaign Structure","type":"concept","updated":"2026-06-11"},{"path":"wiki/concepts/conversions-api.md","title":"Conversions API (CAPI)","type":"concept","updated":"2026-06-11"},{"path":"wiki/concepts/creative-formats.md","title":"Creative & Ad Formats","type":"concept","updated":"2026-06-11"},{"path":"wiki/concepts/meta-pixel.md","title":"Meta Pixel","type":"concept","updated":"2026-06-11"},{"path":"wiki/concepts/special-ad-categories.md","title":"Special Ad Categories","type":"concept","updated":"2026-06-11"},{"path":"wiki/entities/instagram-ads.md","title":"Instagram Ads","type":"entity","updated":"2026-06-11"},{"path":"wiki/entities/marketing-api.md","title":"Marketing API","type":"entity","updated":"2026-06-11"},{"path":"wiki/entities/placements-catalog.md","title":"Placements Catalog","type":"entity","updated":"2026-06-11"},{"path":"wiki/entities/policy-catalog.md","title":"Policy Catalog (Advertising Standards Map)","type":"entity","updated":"2026-06-11"},{"path":"wiki/log.md","title":"Activity Log","type":"log","updated":null},{"path":"wiki/summaries/community-field-notes.md","title":"Community Field Notes: What Practitioners Report Beyond Official Docs","type":"summary","updated":"2026-06-11"},{"path":"wiki/summaries/odax-migration.md","title":"ODAX Migration: Outcome-Driven Ad Experiences Objective Changes (Official Meta Blog)","type":"summary","updated":"2026-06-11"},{"path":"wiki/syntheses/budget-bid-recipes.md","title":"Budget & Bid Recipes: CBO vs ABO, Bid Strategy, and Learning-Phase-Aware Sizing","type":"synthesis","updated":"2026-06-11"},{"path":"wiki/syntheses/objective-picker.md","title":"Objective Picker: Choosing Among the 6 Meta Campaign Objectives","type":"synthesis","updated":"2026-06-11"},{"path":"wiki/syntheses/pixel-capi-setup.md","title":"Pixel + CAPI Setup: The Working Measurement Recipe","type":"synthesis","updated":"2026-06-11"},{"path":"wiki/syntheses/rejection-account-triage.md","title":"Rejection & Account Triage: Symptom → Cause → Action","type":"synthesis","updated":"2026-06-11"}]}