# Meta Ads

> Wiki for Meta (Facebook/Instagram) Ads: objectives, budgets/bidding, audiences, Pixel + Conversions API, creative, policies, rejected ads and disabled accounts.
> Covers: Meta (Facebook/Instagram) advertising for practitioners: the six ODAX objectives, campaign structure, budgets/bidding/pacing/learning phase, audiences and Advantage+ automation, Pixel + Conversions API measurement with deduplication, attribution, creative formats and placements, ad policies, and rejection/disabled-account triage. Official Marketing API and transparency.meta.com semantics are high confidence; attributed practitioner sources are medium.
> Not covered: Business Help Center content (bot-walled — Ads Manager UI help and the Account Quality appeal flow are covered secondhand only), billing operations, organic/Page management, and anything time-sensitive — Meta ships continuous unversioned changes; freshness is the source fetch date below.
> Current as of: 2026-06-11 (v25.0)

- [LLM Wiki](/raw/meta-ads/README.md)
- [Meta Ads KB — Master Index](/raw/meta-ads/wiki/index.md)
- [Account Issues: Rejected Ads & Restricted Accounts](/raw/meta-ads/wiki/concepts/account-issues.md)
- [Ad Policies (Advertising Standards)](/raw/meta-ads/wiki/concepts/ad-policies.md)
- [Advantage+ Campaigns](/raw/meta-ads/wiki/concepts/advantage-plus-campaigns.md)
- [Advantage Targeting (Audience Expansion)](/raw/meta-ads/wiki/concepts/advantage-targeting.md)
- [Attribution & Reporting](/raw/meta-ads/wiki/concepts/attribution-reporting.md)
- [Audiences & Targeting](/raw/meta-ads/wiki/concepts/audiences.md)
- [Budgets, Bidding & Pacing](/raw/meta-ads/wiki/concepts/budgets-bidding.md)
- [Campaign Structure](/raw/meta-ads/wiki/concepts/campaign-structure.md)
- [Conversions API (CAPI)](/raw/meta-ads/wiki/concepts/conversions-api.md)
- [Creative & Ad Formats](/raw/meta-ads/wiki/concepts/creative-formats.md)
- [Meta Pixel](/raw/meta-ads/wiki/concepts/meta-pixel.md)
- [Special Ad Categories](/raw/meta-ads/wiki/concepts/special-ad-categories.md)
- [Instagram Ads](/raw/meta-ads/wiki/entities/instagram-ads.md)
- [Marketing API](/raw/meta-ads/wiki/entities/marketing-api.md)
- [Placements Catalog](/raw/meta-ads/wiki/entities/placements-catalog.md)
- [Policy Catalog (Advertising Standards Map)](/raw/meta-ads/wiki/entities/policy-catalog.md)
- [Activity Log](/raw/meta-ads/wiki/log.md)
- [Community Field Notes: What Practitioners Report Beyond Official Docs](/raw/meta-ads/wiki/summaries/community-field-notes.md)
- [ODAX Migration: Outcome-Driven Ad Experiences Objective Changes (Official Meta Blog)](/raw/meta-ads/wiki/summaries/odax-migration.md)
- [Budget & Bid Recipes: CBO vs ABO, Bid Strategy, and Learning-Phase-Aware Sizing](/raw/meta-ads/wiki/syntheses/budget-bid-recipes.md)
- [Objective Picker: Choosing Among the 6 Meta Campaign Objectives](/raw/meta-ads/wiki/syntheses/objective-picker.md)
- [Pixel + CAPI Setup: The Working Measurement Recipe](/raw/meta-ads/wiki/syntheses/pixel-capi-setup.md)
- [Rejection & Account Triage: Symptom → Cause → Action](/raw/meta-ads/wiki/syntheses/rejection-account-triage.md)