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Meta Ads KB — Master Index
CoversMeta (Facebook/Instagram) advertising for practitioners: the six ODAX objectives, campaign structure, budgets/bidding/pacing/learning phase, audiences and Advantage+ automation, Pixel + Conversions API measurement with deduplication, attribution, creative formats and placements, ad policies, and rejection/disabled-account triage. Official Marketing API and transparency.meta.com semantics are high confidence; attributed practitioner sources are medium.
Not coveredBusiness Help Center content (bot-walled — Ads Manager UI help and the Account Quality appeal flow are covered secondhand only), billing operations, organic/Page management, and anything time-sensitive — Meta ships continuous unversioned changes; freshness is the source fetch date below.
Current as of2026-06-11 (v25.0)
🤖 Agent access: /wiki/meta-ads/llms.txt /wiki/meta-ads/llms-full.txt /wiki/meta-ads/index.json
Master catalog of all wiki pages. Every page in the wiki must have an entry here.
Freshness: all sources fetched 2026-06-11; official semantics verified against Marketing API v25.0 KB pages: 24 (12 concepts + 4 entities + 2 summaries + 4 syntheses + 2 system)
Concepts (12)
Structure & delivery
- campaign structure — campaign/ad set/ad, the 6 ODAX objectives, buying types
- budgets bidding — the auction, bid strategies, CBO/ABO, pacing
- audiences — core/custom/website/lookalike/dynamic audiences, targeting specs
- advantage targeting — Advantage+ audience and targeting expansion semantics
- special ad categories — housing/employment/credit/SIEP restrictions
Measurement
- meta pixel — base code, the 17 standard events, conversion tracking
- conversions api — CAPI, server events, dedup, offline events
- attribution reporting — attribution windows, insights/breakdowns, the learning phase
Creative, automation & policy
- creative formats — creative objects, asset feed spec, Advantage+ creative, gen-AI features
- advantage plus campaigns — ASC and the Advantage+ campaign experience
- ad policies — the Advertising Standards: review, enforcement, prohibited/restricted categories
- account issues — rejected ads, disabled accounts, appeals (highest-demand page)
Entities (4)
- instagram ads — Instagram formats, placements, carousel specifics
- placements catalog — CATALOG: the full placement space with constraints
- policy catalog — CATALOG: the complete ad-standards policy tree (~45 policies)
- marketing api — the Marketing API as an entity: object model, limits, who needs it
Summaries (2)
- community field notes — attributed practitioner findings (CBO/ABO data, learning-phase math, 2026 attribution shifts)
- odax migration — the official objective-consolidation migration, old → new mapping
Syntheses (4)
- objective picker — 6 objectives compared → pick by business goal, incl. when ASC replaces manual sales
- budget bid recipes — CBO/ABO + bid-strategy ladder + learning-phase-aware sizing
- pixel capi setup — the ordered measurement recipe with dedup, verbatim parameters
- rejection account triage — rejected vs restricted vs disabled: causes, appeal routes, what NOT to do
Gaps / TODO
- Business Help Center is bot-walled — Ads Manager UI walkthroughs, Account Quality appeal flow, official per-placement ad specs, billing disputes are covered community-only or declared out of scope; revisit if a fetchable official source appears.
- Madgicx rejection article captured without body — excluded from citations.
- 2026 attribution changes (view-through removal) rest on single community sources — corroborate next pass.
- Meta ships continuous unversioned changes — re-fetch and re-verify each maintenance pass; bump
marketing_api_versionwhen the API rolls.
Statistics
- Total pages: 24
- Concepts: 12
- Entities: 4
- Summaries: 2
- Syntheses: 4